Here at Everly Mag, we are all about spreading positivity on social media.
That’s why we can’t get enough of Norbert, an absolutely adorable therapy dog, author, and philanthropist. Through his cute photos and happy captions, Norbert inspires us – and over half a million others around the world – to spread kindness and positivity.

Everly Mag interviewed Norbert all about social media, staying happy, and how to make a difference in the world.
Everly Mag: How did you get your start and rise to stardom?
Norbert: I’m a little dog with a big heart and a knack for making people smile. To me, everyone’s the star of their own life story! I enjoy sharing photos of me on social media so that I can bring a smile to people I may never have the pleasure of meeting. I love and appreciate it when they write comments.
Everly Mag: What are your favorite things to post on social media?
Norbert: I usually post pictures of myself, and sometimes there are a few pictures of me with my family and others. Some days I’m a bit silly and quirky, other days playful, and sometimes philosophical.

Everly Mag: What does it feel like to have so many fans? What do you hope to accomplish with your platform?
Norbert: I’m happiest when I can spread good cheer. I call all my fans The Norberthood. As mayor of the Norberthood, I hope to inspire caring and compassion. The Norberthood is a worldwide group of people who believe it’s important to spread smiles and kindness.

Everly Mag: What are your 5 best tips to be happy?
Norbert: Make others smile and it will make you smile, too. Be grateful. Be yourself, play, and have fun. Share your gifts in the service of others. Keep treats nearby!
Everly Mag: What advice do you have for anyone just starting on social media?
Norbert: My mantra is that you don’t need to be big to make a BIG difference in the world. I’m living proof. My advice is to think about the way you want to make a positive difference and get started.

Everly Mag: What is your favorite way to make a difference in the world?
Norbert: As a therapy animal team, Julie and I like to visit children in the hospital and people of all ages in varied settings who could use a smile. As philanthropists, we have donated my books and plush toys to those in need. Writing books with Julie is very rewarding, and I have my own illustrator and photographer who help me with my projects. How cool is that?!
Everly Mag: What are your top 5 favorite things?
Norbert: Stinky socks, treats, my soft bed or a warm lap, a scratch behind the ears, and smiles!
Everly Mag: What are your favorite words of inspiration?
Norbert: As I mentioned, you don’t need to be big to make a BIG difference in the world.
Everly Mag: What can fans expect to see from Norbert in the upcoming year?
Norbert: I’m super excited that people can now reserve their very own Norbert mini-plush toy, which I’ll be shipping this summer. I have a couple other great surprises that I’m bursting at the seams to share. Watch my social media for upcoming details!
Find Norbert on Instagram, Twitter, YouTube, and Facebook.
If you liked this interview, you might also enjoy reading:
- The Art of the Surprise Compliment
- Our Top 5 YouTube Videos This Week
- Love Does: How a Book of Ordinary Acts of Kindness Changed My Life
- How to Spread Positivity on Social Media
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Feature Image Credit: Mark Steines